Digital marketing

ALC provides its customers an unique value addition called “Digital Marketing “. If the customer wants to understand their website visitor’s screen behavior, we can provide tools that assess and initiate certain actions like chat assistance and defined digital marketing campaigns(like email marketing campaign). We also ensure the sales funnel is leak proof to achieve optimal results.

Digital Marketing refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of digital marketing makes these tasks easier.

At its best, digital marketing is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of digital marketing typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Though it’s not the easiest marketing initiative to execute on, digital marketing automation is certainly not impossible. Imagine you’re trying to grow a plant. First you need fertile soil ripe for the growth of your plant. Next you need seeds themselves to care for, and last you need water and light in order to nurture those seeds into a lush, blooming plant.  It’s not foolproof, but it’s not impossible. In our story, effective digital marketing automation looks just like nurturing this plant does. At the end of the day, we hope we’ve nurtured our leads (the seedlings) well enough to produce actual paying customers (a lush, full-grown plant.)